8. Plans and the free period
On this page: You compare the plans and change yours if you need to.
Compare and choose plans under "Plan" in the app's left menu. Charges appear on your Shopify bill.
| Plan | Per month | Products | Best for stores that |
|---|---|---|---|
| Free | $0 | Up to 50 | Have few products and want to try the search results page first |
| Basic | $29.99 | Up to 10,000 | Also want header search, collection filters and reviews |
| Pro | $49.99 | Unlimited | Want to read their search data and fix results with search rules |
Products are counted across your whole catalog, drafts and archived products included (the same count as "Products" in your Shopify admin).
What each plan can do is listed in the table at the start of the setup guide.
When a Basic catalog passes 10,000 products
- Above 10,000 products, your store's search switches to Shopify's standard search. The home page tells you so
- From 9,000 products, the home page shows how many remain before the limit
- To include every product in Marutto Search, switch to Pro. The product sync starts, and Marutto Search comes back once it finishes
- If you bring the catalog back to 10,000 products or fewer, the automatic check that runs every few hours starts the product sync, and Marutto Search comes back once it finishes
- Stores on Basic since before November 2026 keep no product limit, until they change plan
The free period
- You can try Basic and Pro with a 14-day free period
- The free period can be used only once, across Basic and Pro. If you switch to Pro after using it up on Basic, charges start right away
- While you have free days left, the button reads like "Try Pro with a 14-day free period"
Change your plan
- On the "Plan" page, click the button for the plan you want
- Shopify's approval screen opens. Check the details and approve
- Back in the app, you can use the new plan
Buttons such as "Upgrade to Pro" on other pages of the app lead to the same approval screen. After you approve, you return to the page where you clicked the button.
Switch back to Free
You can cancel your paid plan with "Switch to Free" on the "Plan" page.
- If your store has more than 50 products, its search goes back to Shopify's standard search
Switch from Pro to Basic
If your store has more than 10,000 products, its search switches to Shopify's standard search on Basic. The Basic column on the "Plan" page says so too.
- Search rules you made on Pro stop being used, but they're kept for 90 days. If you go back to Pro within that time, you can use them again
Development stores
On a development store, plans use test charges and nothing is billed. Once your store goes live, choose your plan again.
Next: Troubleshooting